OODLE — Digital Marketing for Smart Brands
Role: Partner & Chief Innovation Officer
Website: heyoodle.com
This is the day job.
Full-service digital marketing agency. Founded in 2009. Six-time INC 5000 honoree. Multiple Best Places to Work awards. Google Premier Partner.
We don't do "post more on Instagram." We build strategy, creative, advertising, and technology that drives actual revenue. Everything under one roof — no finger-pointing between vendors.
The technology side is mine: platform architecture, applied AI, and the products we build instead of buy. When an off-the-shelf tool costs more in workarounds than it saves, we build it. That's where Herald came from.
What I Build Here:
Herald — Changelogs drafted from your merged PRs, delivered to people who care.
OodleIQ — Our marketing intelligence platform.
Agent workflows — Applied AI in the actual work, not the pitch deck.
What We Do:
Strategy — Brand strategy, media planning, buyer journey mapping, persona development, content strategy
Advertising — Paid search, paid social, programmatic, Amazon, ABM, influencer, data & reporting
Creative — Copywriting, ad design, motion graphics, UI/UX, content development
Development — Landing pages, ecommerce, data analytics, data warehousing
Clients:
We've worked with some incredible brands:
Canon · Luxottica · Target Optical · EyeMed · Nathan's Famous · Smithfield Foods · The Ohio State University · Cincinnati Children's Hospital · University of Cincinnati · UC Health · Mercy Health · Health Carousel · Makino · Ferno · Fechheimer · Wellington · Joov · Feazel
Partners:
Google · LinkedIn · Microsoft · Amazon · TikTok · HubSpot · Shopify · WP Engine · Contentstack
// marketing that actually works.